Holmenkollen dressed in CRAFT

(Sarpsborg, October 30th 2009) New Wave Norway AS – mother company of sportswear brand CRAFT – has just signed a contract to become Official Clothing Supplier of the FIS Nordic World Ski Championships in Oslo 2011. The organizing crew and about 2500 volunteers will be all dressed in CRAFT at the brand new Holmenkollen venue.

New Wave Norway AS, mother company of performance apparel pioneer CRAFT, has signed a cooperation deal with the International Ski Federation (FIS) to become sponsor of the FIS Nordic World Ski Championships 2011 in Oslo. CRAFT will supply the organizing team with entire clothing sets. The championships will take place from 24th of February to 6th of March 2011. However, in March 2010 the lights will be switched on at the new ski jump at Holmenkollen for FIS World Cup Nordic.

By sponsoring the World Championships in Oslo, CRAFT emphasizes its status as one of the leading brands in nordic winter sports and functional underwear. The brand is also sponsor of the Swedish Cross-Country national team and has been Presenting Sponsor of the FIS Tour de Ski since its introduction in winter 2006 and has recently signed for further three years.
“The FIS Nordic World Ski Championships in Oslo will be a major event at a unique venue and is already eagerly awaited by the Norwegian people,” says Morten Halvorsen, CEO at New Wave Norway. “We are proud that we will be part of this with CRAFT. Our presence underlines the authenticity of the brand and it will be a crucial step forward for us on the world’s largest cross-country market!”

For more information see www.craft.se
and www.oslo2011.no 
Swedish brand CRAFT is the pioneer of functional apparel for serious athletes. Since 1977 CRAFT has devoted itself to developing innovative clothing built to withstand extreme requirements in all conditions. CRAFT works closely with its many sponsored athletes and national teams, and focuses on designing the highest performance gear. The brand’s foundation is its authentic understanding and love for the sporting culture, reflected in its strong involvement in cross-country skiing, biking, and running. Constantly working on the optimisation of innovative material and construction technologies, CRAFT sportswear is the ideal training and competition gear for all activities year-round.

Ski-VM 2011 AS, which is owned by the Norwegian Ski Association and the Federation for the Promotion of Skiing, is responsible for the actual implementation of the FIS Nordic World Ski Championships at Holmenkollen from 24 February to 6 March 2011. Over the course of 12 days there will be 21 events, covering cross country, Nordic combined and ski jumping. There will also be a number of cultural and festival events.