Partnership agreement with the Norwegian ski jumpers

Hopplandslaget 2009
National Ski Jumping Team, November 09
Norwegian ski jumpers have signed a partnership agreement with the FIS Nordic World Ski Championships. - If we can help to make the World Ski Championships on our home turf in Oslo an even better event, it will be an honour for us, says Bjørn Einar Romøren.

Together with the rest of the men’s World Cup team and the women’s Continental Cup team, the ski jumpers will assist in marketing the championships. The ski jumping division of the Norwegian Ski Association and FIS Nordic World Ski Championships 2011 have signed a partnership agreement extending until the WSC in February/March 2011. Among other things this involves Norwegian ski jumpers prominently displaying the WSC 2011 logo until the championships begin.

“We hope to be one of the main attractions during the  World Ski Championships and look forward to using the new facilities. If in addition we can advertise for the WSC event and contribute in other ways, it is something we will do gladly and with pride,” says Romøren.

Creating unforgettable moments
“Tying the events and disciplines closer together is something we believe in very much. We rely on good jumping competitions and championships at home to create unforgettable moments in the future too. A stronger sense of ownership of and commitment to our own events is a key factor for the future growth of ski jumping,” says Director of Sports Clas Brede Bråthen.

The aim of WSC 2011 is to turn the championships at Holmenkollen in Oslo into a “party for the people”, which is why we will be marketing the event aggressively.
“We want to market ourselves to everyone in Norway who is interested in skiing. The ski jumpers are good ambassadors for Nordic disciplines and will help to advance our goal of making WSC 2011 fun for everyone. We also intend to create future assets for skiing as a sport. The new facility at Midstuen will help us in recruitment and in developing ski jumping in Eastern Norway,” says Egil Storaas, marketing director for FIS Nordic World Ski Championships 2011.